n  Price from Rs 30 to 3500 covers low ticket size to high and youth to experience.

n  Our product category is unique as it fits in between precious jewellery and Imitation jewellery. Look is of real jewellery and price of costume jewellery.

n  In India this segment of jewellery has very high demand due to very strong middle class. Growing price of Gold, fear of security and increasing fashion has also factored in shift of customer to our jewellery.

n  And the most interesting part is that in India retail outlets for this type of jewellery are very few and mostly present in metro. So there is huge business opportunity in our brand pan India.